Companies design linguistic brand names for doctors
- Posted by admin on August 3rd, 2008 filed in Generic Cialas
Drugmakers and marketing experts have several linguistic tools they can use to design a brand name for a new drug. Some guidelines experts follow when coming up with a name:
• Keep the name to two to three
syllables, or about nine letters.
• Avoid making a claim or promise about what the drug does.
• Hint at what the drug does: Lipitor, for examples, involves lipid regulation.
• Use letters that convey effectiveness: P, T, K.
• For a calm, relaxing feel: L, R, S
• To convey speed: Z
• For a scientific image: X
• Avoid negative connotations. First letters to avoid in English include “sc,” which brings to mind words such as scuzzy. Likewise, “pu” connotes putrid.
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