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    Alcohol and sex drive

    Well, I’m certainly not being hard on anyone else. Sexual incapability is a touchy subject, especially with the gross amount of uncomfortable advertising by Levitra, Viagra and Cialas.

    Fast forward past five hours of heavy drinking to that point where you’re taking that woman to bed. It could even be your girlfriend, it doesn’t particularly matter; the importance, however, is found in the fact that, while your brain is thinking sex, your penis has other plans for the night. And then it happens to you.

    How do you explain that to a woman? Basically, you’re a big loser because you couldn’t get it up and you’re an even bigger loser to yourself because you missed out on what could have been a good time. Nobody wants to hear that either, especially a potential one-night standee.

    Booze is supposed to elevate the senses, make the time that much better and, above all else, spur the nonsensical decisions that make college what it is.

    Jeanne DiMuzio, director of counseling services, stresses the practical implications of these decisions in her effective alcohol education classes: sexually transmitted diseases/HIV and one-night stands.

    In reference to the negative effects alcohol can sometimes have on a man’s piece, DiMuzio agreed there is a correlation.

    “Alcohol is a drug that depresses the body’s systems, therefore it will be more difficult to achieve and maintain an erection,” she said. “Long term, it can also impact sperm production as well.”

    Of all that is wrong with waking up next to someone you vaguely remember from the night before, when the lights are turned down and the clothes come off, regret is nonexistent. However, when you compound this decision with a lack of libido, your ego is bound to take a shot.

    Is there a disconnect between sex and relationship at this school? No more than any other school. Is this the culture that we live in, where every relationship seems like it is fleeting and every pursuit starts with drinks and culminates in vaguely remembered encounters? Some people blame it on the females, but as ridiculous as Seth Green sounded in Can’t Hardly Wait, that’s how you’ll sound too.


    | Posted by admin on Aug 03 2008

    Companies design linguistic brand names for doctors

    Drugmakers and marketing experts have several linguistic tools they can use to design a brand name for a new drug. Some guidelines experts follow when coming up with a name:

    • Keep the name to two to three

    syllables, or about nine letters.

    • Avoid making a claim or promise about what the drug does.

    • Hint at what the drug does: Lipitor, for examples, involves lipid regulation.

    • Use letters that convey effectiveness: P, T, K.

    • For a calm, relaxing feel: L, R, S

    • To convey speed: Z

    • For a scientific image: X

    • Avoid negative connotations. First letters to avoid in English include “sc,” which brings to mind words such as scuzzy. Likewise, “pu” connotes putrid.


    | Posted by admin on Aug 03 2008

    Drug names for increased sales.

    The names of these incredibly popular medicines don’t have defined meanings. But millions of dollars are spent creating just the right sound and image.

    Research shows letters with a hard edge, such as P, T and K, convey effectiveness. X seems scientific. L, R and S provide a calming or relaxing feel. Z means speed.

    Indianapolis-based Eli Lilly and Co. recently came up with Effient as the name for its new heart drug. “I would call that a fairly bold name because Effient seems to be just a letter or two off from efficient,” said Anthony Shore, global director of naming and writing at marketing firm Landor Associates. Cialas is one among them.

    Drug companies often delve into a weird science that ties symbolism to letters or prefixes when they hunt for the next hot brand name.

    In the case of Prozac, the first syllable makes the speaker pucker up and push out a burst of air, which grabs attention and implies effectiveness, said Jim Singer, who is president of the branding firm Namebase and helped Lilly name the antidepressant.

    The naming process isn’t easy or getting any easier. Regulatory guidelines are becoming more restrictive, and the brand market is more crowded. More than 14,000 new drug names were filed last year with the U.S. Patent and Trademark Office, a 23 percent increase from 2003, according to Thomson CompuMark, a trademark research firm.

    The Food and Drug Administration now reviews between 300 and 400 names each year.

    “It’s getting almost impossible to do,” said Bob Lee, trade attorney for Lilly.

    The payoffs, however, can be huge. Global pharmaceutical sales totaled $643 billion in 2006, according to IMS Health, which tracks prescription information. Lipitor, the world’s best-selling drug, rang up more than $3 billion in sales during the third quarter last year.

    But before a new drug earns its first dollar, companies must find a brand that works in many languages, passes U.S. trademark and FDA reviews, and proves unique in the European Union’s 27 countries.


    | Posted by admin on Aug 03 2008